Northland, New Zealand

Mike helps you learn at lunch – Blogging for business: how to make your words worthy

On Thursday May 24, I’ll deliver a Lunchbox Session at Northland’s central shared office space and networking hub, The Orchard. Lunchbox session poster Michael Botur writer

Delivered by writer Michael Botur, this session will show you how to choose useful blog/news content for online publication.

It’s about choosing words you can be proud of to bring eyeballs thanks to search engine optimisation (SEO). Mike will give examples of great content which “has legs” and engages with an audience so your brand comes across as personable and helpful.

https://michaelboturwriter.com/

Mike will be reverse-engineering some recent topical blog cases and showing where blogs come from, where they go, how news is made from blogs, and how blogs might reach your audience.

Mike will also give a list of free places to publish blog material to establish your organisation’s values and voice online.

 

SESSION TOPIC 

Blogging for business: how to make your words worthy.


SESSION PRESENTER
Michael Botur | Content Writer

SESSION DESCRIPTION 

This session will show you how to choose useful blog/news content for online publication.

It’s about choosing words you can be proud of to bring eyeballs thanks to search engine optimisation (SEO). Mike will give examples of great content which “has legs” and engages with an audience so your brand comes across as personable and helpful.


This Lunchbox Session is targeted at anybody who has a need for useful words, from sole traders to SMEs to anybody in charge of publishing words for an organisation, whether a large corporate or a small entity.

Mike will demonstrate:

– Examples of the right words and phrases to make your content more discoverable by search engines

– Free places to publish your words online to leave an imprint

– Methods to brand yourself as an expert in whatever field is important to you

– Ways to frame your words as news


LEARNING OUTCOMES
– Understand how to structure a media release

– Take away a checklist helping you understand whether your words are useful or not

– Learn how to influence your online presence

– Understand how to make writing palatable to the audience consuming it, by understanding the best formatting, fonts and phrasing

MORE ABOUT THE PRESENTER
Michael Botur of Whangarei offers professional writing services, whether it be the difficult job of transcribing interviews from scratch, or polishing words which have already been created. He has expertise across many types of written material, from print and online news to magazine stories, literary fiction, oral performance and public speaking, blogging, SEO and social media. 

Contact Kayla at The Orchard to learn more OR to nominate a suggested topic or presenter. kayla@theorchard.co.nz

**

As I put it in a recent Chamber of Commerce advert, I’m here to help if you find yourself saying the following…

  • “Write an interview? But that’ll take forever.”
  • “I wish I could find a writer who knows Northland inside-out.”
  • “I’m sick of writers misspelling Māori words and names.”
  • “If I have to write it myself, it’ll take time away from what I’m best at.”

Getting help from an experienced wordsmith means:

  • Capturing words that are accurate, easily shared and professionally-presented
  • Creating stories with a high likelihood of getting published in news media
  • Communicating your brand with the world, using the voice your brand speaks in.

I’m here to help no matter what industry you’re in, particularly between Northland and Auckland.
Types of writing I take care of include:

Oh, and I take pretty flash photos, too.
To get in touch, flick me an email at mike@michaelboturwriter.com or phone 021 299 0984…
or find me at Whangarei’s shared workspace, The Orchard.

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